Case Study

Our client was once a very successful sheep farmer who saw steady growth in sales. But over the past ten years, sales dropped by more than half.

They struggled to stand out, facing a flood of cheap imports and no longer producing custom goods. As a result, their products became much harder to sell.

They wanted a fresh start, new methods to reach buyers, and simple tools to manage their farm while working to regain their lost profits.

Challenges

• They watched as cheap imports undercut their wool products, leaving them helpless against fierce competition. Their sales fell by over 60%, making it hard to stay profitable and keep workers employed.
• They had no strong online presence. Their outdated website and lack of marketing left them hidden behind bigger brands that grabbed the buyers’ attention.
• They struggled to manage farm tasks with old methods. This caused wasted time, record mistakes, and no clear view of their stock or costs.
• They felt lost without data-driven insights. Guesswork guided their decisions, increasing the chance of misreading the market and losing out to other producers.

Agonova’s Solution

• We built our client a modern e-commerce website that showcased their unique wool products. This direct-to-consumer platform highlighted local quality, drew new customers, and helped them stand out from imported goods.
• We designed targeted email campaigns that kept their buyers informed about new products, price changes, and special offers.
• We produced simple blog posts and social media content that shared the farm’s story, detailed their careful methods, and featured real customers.
• We developed a unified dashboard combining inventory tracking, animal health data, and financial tools. This gave them a clear overview, reduced manual errors, and freed up time for strategic planning.

Results

• As a result, our client saw steady sales growth. They reached a wider audience, sold more products at better prices, and regained confidence. Their farm moved back toward long-term financial health.
• Their brand image improved, making them known for quality and care. Customers recommended them to friends, and local buyers returned for repeat orders. Their name carried more weight in the marketplace.
• With the new dashboard, they spent less time on tedious tasks. This saved hours each week, reduced human error, and let them focus on growth and innovation instead of simple record-keeping.
• Overall, their revenue increased by nearly 40%. This strong return came from better pricing, loyal repeat buyers, and efficient management. They stepped back into a leadership role in their local industry.